Week 2 DQ Everybody knows IBM. The company is one of the world’s ‘super brands’ that everybody is aware of and instantly recognizes. The company was incorporated in 1911 as the ‘Computing, Tabulating, Recording alliance’ and became the International Business Machines gild in 1924 in order to reflect the global piling that it’s General Manager, Thomas J. Watson had for the company. Over the next 60 years IBM developed a reputation for being an employer of choice, lofty of it’s ‘no layoff’ policy that had been put in charge up in the 1930’s by T.J. Watson. As Wright (1993) stated “IBM was a golden bulwark of the American economy.
Hugely profitable and magnificently well managed, Big Blue (IBM) was more than just a company; it was an international institution”. A number of factors enabled IBM to congeal and achieve success in the marketplace. IBM was founded by a prejudice leader with an understanding and ability to implement effective parentage strategies and pragmatical experience in ...If you want to get a complete essay, order it on our website:
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