Virgin Atlantic A Premium Brand Assignment Example | Topics and Well Written Essays - 2000 words

Virgin Atlantic A Premium Brand - Assignment Example The airline industry is one of the fastest growing industries in the world. The airline industry is playing a major role towards the growth of the world economy and also helping to increase tourism activities. The concept of high quality and money worthy airline was introduced in 1984. Virgin Atlantic is world’s first luxurious airline established by the founder of Virgin Group, Richard Branson. Virgin Atlantic is headquartered in West Sussex, UK. Nowadays the company is operating globally. For example, Virgin Atlantic provides airline service in countries such as Australia, Caribbean, China, Hong Kong, India, Japan, Nigeria, South Africa, Dubai, and the USA. At present Virgin Atlantic Airways has a fleet of ten Airbus A330-300s, Four Airbus A340 aircraft, and five Boeings 747. They already have ordered six Airbus A380 aircraft which will be in operation from the year 2015. The company also operates with cargo flights in some countries of the world. Apart from that, the compan y has also entered the hospitality industry in 1984 and launched Virgin Holidays. Virgin Holidays tour and traveling venture that operates in the new Virgin Atlantic routes such as Orlando, Miami etc. Some of the major competitors of Virgin Atlantic are British Airways, Air France, and the Fly Emirates. Presently, the employee strength of Virgin Atlantic is around 9000 worldwide. Last financial year Virgin Atlantic earned  £46.8m revenue while their annual turnover is around  £2m. Virgin Atlantic is acknowledged globally for its excellence in services to the customers and the unique promotional strategy. Through this report, the competitive strategies and core competencies of Virgin Atlantic airline will be uncovered.