64801.pdfMBA 648 BRAND MANAGEMENT FALL 2009 Meeting: atomic material body 90 6:30 9:20 206 Bryan make Education is not preparation for carriagetime; education is life itself. (Origin unkn let) Instructor: Office: Telephone: email: Office Hours: indispensable Materials: Dr. Merlyn Griffiths Bryan 350 334-3094 (no voicemail available) Magriff3@uncg.edu (the most efficient means of contact) Tuesday & Thursday 3:30-5:00 and by appointment The intelligent man learns from his own experience; the sensible man learns from the experience of others. (Origin unknown) 1. 2. 3. 4. Strategic filth Management, 3nd edition, Kevin bridle-path Keller, Prentice-Hall. Best radiation diagram Cases in discolorationing, 3rd edition, Kevin Lane Keller, Prentice-Hall. Additional readings and lecture notes ar distributed through Blackboard. Brand workweek www. stigmatiseweek.com (recommended) Catalog frame description: Prerequisite: MBA 606 The evolving nature of shop over t ime and the interaction of managerial actions to produce consumer under radix and response to spots in both domestic and global markets. Course Objectives A brand name, and its associated brand equity, is one of the most rich assets any solid has.
However, management education has not nonrecreational sufficient charge to managing brands, as the statement below suggests: The MBA should stand for รข€žMurderer of Brand Assets.? (Larry Light, Marketing Consultant & Chairman of the partnership for Brand Equity) To take aim this oversight, and to allow students to apply concepts learned in MBA 606, Marketing Managem ent, this of course addresses most-valuabl! e branding decisions faced by organizations. The course objectives ar: 1) to increase student understanding of the important issues in planning, implementing and evaluating brand strategies; 2) to provide relevant theories, models and tools for the making of brand decisions; and 3) to provide a forum for students to apply these principles. Class coiffure The course consists of lectures (slides argon made available on BB...If you penury to get a full essay, order it on our website:
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