Outline And Evaluate The Role Of Media In Addictiv

Outline and evaluate the role of media in addictive behaviour.(25 marks) A lot of explore has been conducted into the effects media have on habit-forming behaviour, enabling us to have a better instinct of this important modulate on dependence behaviours. Much of this explore focuses on affectionate learning effects, for example Charlton (1986) make go out cigarette advertisements made children associate smoking with looking with child(p) up and having confidence, suggesting that media influences lead to addiction. However, the media too has positive influences on addictive behaviours, care the use of positive role models and education. Gunsekera et al. (2005) found do drugs taking in films is shown in a positive shape with small reference to possible negative consequences, suggesting that the media flush toilet influence dependency behaviour in a negative manner. However, Roberts (2002) found contrasted evidence, as drug taking in medicine videos was plum un common, portraying the behaviour in a impersonal manner, though this could actually increase drug usage by demonstrating it to be a normal behaviour.

Although the media can help to aver near the risks of addiction, there is a danger that addicts will be demonized through media-created moral panics, seriously affecting the chances of addicts receiving enough social reinforcer to help them quit, or seeking treatment in the foremost place. Another danger is that of misinformation, with the National Pain grounding (2008) determination that the media confuses issues surrounding the addictive properties of painki lling drugs, leading to chronic under-treatm! ent of pain. An saying of media, advertisements, can be used to sell alcohol or cigarettes, whereby the media portrays quite a little who drink to be sophisticated. Up to the 80s, adverts also say that people that smoke were glamorous and successful. Chapman (1982) found that minor smokers were influenced by adverts and were more likely to smoke the brands that have been in...If you take to thread a full essay, order it on our website: BestEssayCheap.com

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